What does Magnificence look like to you?

At The Neuroencoding Institute, we believe that true magnificence lies in making a difference in the world with the transformative power of world-class training and personal growth. Our mission is to empower individuals like you to unleash your full potential and achieve extraordinary success as you help people create meaningful change in their lives.

When we envision magnificence in action, we think of the inspiring stories and achievements of our certified Neuroencoding Specialists.

Hear it from the Specialists...

What is a Neuroencoding Specialist?

As a Neuroencoding Specialist you will be equipped with proprietary Neuroencoding methodologies of Coaching and Speaking that will allow you to build an impactful career helping people conquer the blocks and fears that stand between them and their most MAGNIFICENT lives.

Success Stories

Why we do what we do

When I was 17 years old, I was attacked by a group of grown men because of the color of my skin. They beat me and left me for dead.

As a result of this experience, I spent a lot of years thinking that there was something wrong with me. It wasn’t just what they did to me, it was what they said to me. It deeply damaged my beliefs about myself and my own worthiness. That’s something I carried with me for a long time, and it limited me.

Then one day, I met a mentor who cared enough to help me change my life. When I asked him how I could repay him, he said “Do the same thing I did for you for as many people as possible, and do it for the rest of your life.”

It’s something I’ve done every day since as a high-performance coach, mentor, and neuropsychologist, and I’m proud to say that I’ve helped millions of people around the world as a result. 

At the same time, there’s only so much I can do as one person, which is why I co-founded The Neuroencoding Institute with my business partners Kay Salerno and Shila Morris. 

By teaching others to use the same proprietary methods I’ve used to change people’s lives for over 35 years now, I’ve exponentially increased my impact and created a legacy that has empowered a whole new generation of changemakers, speakers, and coaches to do the same. 

I’d like to help you do so too if you’ll allow me.

Joseph McClendon III

When Did It Begin...

Founded in 2020, The Neuroencoding Institute has quickly grown into a  diverse community of professionals who are out to change the world by growing their impact and income as coaches, mentors, and speakers using Joseph McClendon III’s life’s work of methodologies.

Armed with the same tools, techniques, and expertise that Joseph has used to change lives by the millions, our students are making a difference in the lives of real people every single day.