The Neuroencoding Institute

The Neuroencoding Institute was founded in 2020 to certify aspiring coaches, mentors, and speakers to use simple, evidence-based neuroscience tools to program the brain for success, stand out from the masses and create freedom for themselves and others with a profitable coaching or speaking business. We now have over 800 Neuroencoding™ specialists around the globe who proudly use our proprietary Neuroencoding™ methods to create fast and lasting results for their clients every day.


Learn about our core values at The Neuroencoding Institute

Here at The Neuroencoding Institute, we assassinate complexity, embrace a proven process, champion celebration, activate and grow. Sound like five results-producing values you want to get behind too?

Assasinate Complexity

Simplify processes and eliminate unnecessary blocks to progress.

Embrace a Proven Process

Duplicate proven methods to create lasting change.

Champion Celebration

Drive success by celebrating achievements big and small.


Channel tools and knowledge into taking meaningful action.


Neuroencoding Institute Tools Available

How you ACTIVATE AND GROW depends on the communities you’re a part of.
We have unique features that make The Neuroencoding Institute’s live support network unlike any other:

Interactive Live Coaching Calls Each Week
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Fully Resourced, Done-For-You Licensed to Teach Programs
Live Coaching Case Studies with Joseph McClendon III
Hours of Certified Teaching Curriculum
Hours of Archived Teaching Content
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Our Specialists Say ...

Marquelle Brown
"This is really been life-changing game tools and we build upon those and with is the coaching calls that we have. There’s so much value just in that for personal growth and development for not only myself but also for those that I’m coaching if we have questions with clients that we’re already working with we can take those to his coaching meetings him or able to be able to get answers and fine-tune the skills that we already have to help guide our clients to be able to go further faster."
Marquelle Brown
/ Nutritionist / Brain Health Licensed Trainer
Tonya Loving Collins
"The one differentiator with this program is the fact that they actually put your feet in the fire, they hold you accountable - there’s all kinds of systems in place to help you succeed."
Tonya Loving Collins
/ Author / Speaker / Growth Coach
Arron Lloyd
"If you want to impact the world then this is the place to go, JM3 is phenomenal. The group, the team, you are all phenomenal. If you want to go further faster and be around good, authentic people, then this is the place you need to be."
Arron Lloyd
/ Actor / Audition Trackers Founder

Ever feel like you were meant for more?

Let us help you take your entrepreneurial impact further, faster!


Meet The Neuroencoding Instructors and Administrator Team

FACULTY: Engage with our world-class faculty of distinguished experts in the Neuroencoding Institute methods of coaching, speaking, presentation, and storytelling.

Joseph McClendon III, PhD: Founder and Lead Instructor of the Neuroencoding Institute.

Joseph McClendon III is a renowned Neuropsychologist with a client list that includes Academy award winning celebrities, Olympic athletes, Broadway stars, and Fortune 100 CEOs. Over the last 35 years he’s become a world class speaker and presenter, sharing the stage alongside greats like Tony Robbins and Les Brown, and regularly speaking to audiences of 10,000 or more.

A New York Times best selling author, Joseph’s application of neuroscience to personal growth has earned him invitations to speak for institutions like Harvard University, and secured him a teaching position at the University of California Los Angeles.

His life’s work has been developing the brain science system known as neuroencoding, which is the process for programming the mind and body to default to their best, no matter the circumstance or goal. Joseph is the Founder of The Neuroencoding Institute, where he and his faculty certify others in the neuroencoding methods and equip them with tools needed to help others default to their best too.

He is the host of the top ranking Further Faster Podcast, and a transformative presence in millions of lives through his social media channels. Joseph lives in Southern California with his son, and when he’s not teaching the brain science of neuroencoding, you can find him playing bass guitar and gardening.

Kay Salerno and Shila Morris, Co-Founders of the Neuroencoding Institute, Business Building Instructors

When Kay and Shila were 10 and 17, their parents quit their careers and “bet it all” to buy a tiny breakfast restaurant in a California ski town. The sisters instantly gained a front row seat to the drama of American entrepreneurship, and joined the ownership to help grow the business into a national brand featured on Food Network, in The New York Times, Forbes and more. The sisters maintain ownership of the 8 figure restaurant chain and serve as co-chairs of the board.

Since 2015 Kay and Shila have shared their stories and strategies as speakers and podcasts hosts, speaking to crowds of dozens, hundreds, and thousands. Contracted by leadership expert and bestselling author John Maxwell, the sisters helped design a marketing strategy that yielded 90 million dollars in sales and they still serve as the marketing faculty for John’s organization of more than 40,000 members.

The sisters have had the opportunity to interview and share stages with many accomplished people, including, John Maxwell, Michelle Obama, Dr. Bruce Lipton, Dr. Daniel Amen, and Dr. Robert Cialdini.

They are now partnered with the the famous neuropsychologist Dr. Joseph McClendon III, as co-founders of The Neuroencoding Institute, an educational organization that certifies students in neuroscience methodologies.

Kay and Shila live in Reno Nevada with their husbands and children, and when they aren’t trying to elevate the world, you can often find them doing puzzles, practicing piano, teaching at the University of Nevada, and singing songs from the smash Broadway hit: Hamilton.

Les Brown, Instructor & Mentor of the Neuroencoding Method of Storytelling

As the world’s PREMIER Storyteller, Keynote Speaker, Author, and  Leading Expert on Business & Personal Achievement, Les Brown energizes people to meet life’s challenges.  Speaking to worldwide audiences as large as 80,000, he skillfully weaves his compelling life story into the fabric of his teachings. The thread is forever strengthened, as he inspires audiences to abandon complacency, aim high, achieve, and actively make an impact.

Relentlessly using his energies to transform the world well-beyond the podium and public appearances, Les meshes traditional and social media to empower his audiences. Hundreds of thousands follow him on YouTube and tens of thousands interact with him regularly on Facebook. He has a keen way of turning what he touches into gold. Over 20 years ago, he won a Chicago-area Emmy® for his unsurpassed fundraising pledge drive for the Public Broadcasting System and has since written several bestselling books and hosted popular national talk shows on television and radio.

Les Brown’s straight-from-the-heart passion and high-energy, motivate everyone he comes in contact with to step beyond their limitations and into their greatness. Over the past decade, Les has expanded his role from keynote speaker to Master Trainer, creating unsurpassable workshop learning experiences. With charisma, warmth, and humor, he helps transform ordinary people into extraordinary achievers by using his own life, and his in-depth study of others’ challenges to build an understanding of what works, what doesn’t work, and why.

Mistakenly declaring their student “Educable mentally retarded, teachers did not recognize the true potential of little Les Brown. However, he used determination, persistence, and belief in his ability to unleash amazing achievements including broadcast station manager, political commentator, and multi-term state representative in Ohio.

Today, Les is a highly sought-after resource in business and professional circles for Fortune 500 CEOs, small business owners, and non-profit and community leaders looking to expand opportunity. When people face roadblocks or adversity, Les’ depth of knowledge around the science of achievement and way with words motivate people to create lasting results by stepping beyond their limitations and into their greatness.

Veenu Keller​, Instructor of the Neuroencoding-brand Method of Coaching

As a Certified Life Coach and a Certified Behavior Consultant whose passion and expertise lies in parenting, Veenu Keller knows all too well how many kids do not feel they are enough and have low self-esteem.

Veenu has almost every title of mom, and understands the ups and downs of being a mom. The biggest gift she has learned on her journey through motherhood is that being a mama is a sacred gift we are given. When we realize it is not a measuring tool and focus on the connection and the gift, it is an entirely different journey.

As a Certified Life Coach and a Certified Behavior Consultant whose passion and expertise lies in parenting, Veenu Keller knows all too well how many kids do not feel they are enough and have low self-esteem.

Veenu has almost every title of mom, and understands the ups and downs of being a mom. The biggest gift she has learned on her journey through motherhood is that being a mama is a sacred gift we are given. When we realize it is not a measuring tool and focus on the connection and the gift, it is an entirely different journey.

Veenu says, “Through my coaching programs, kids open up, learn to know their worth and feel better about themselves. When your child is happy, they excel in all areas of life.”

Drawing upon her experience (professional and personal), Veenu has created a 4 day program called the In-Home TurnAround. This program allows Veenu to move in with a family for 4 days, help bring peace back in the home, empower the parents back in charge and create a more passionate relationship between the parents. Some have even called her the kid/family whisper. Veenu has a dynamic way of getting the kids and parents to be real, raw and vulnerable, which allows Veenu to help not only mend the gaps with their kids and parenting skills, but also the relationship between both parents.

The lessons/gifts Veenu has received from her past have helped her become a huge advocate for making our society BullyProof. In order to do this she speaks at schools, conferences, and any other platform that provides her with an opportunity to teach others how to improve their self-worth, self-esteem and change their story.

Veenu is a best-selling author for the following 2 books:

BULLYPROOF: Unleash the Hero Inside Your Kid, as well as her #1 Best –Selling Book Numb. She has been featured on ABC, NBC, FOX, and CW, and has a BS in Psychology.

Dr. Stephen Crawford, Instructor of the Neuroencoding-brand Method of Presentation

For the last twenty years, Dr. Crawford has been instrumental in developing and training thousands of leaders seeking to improve their leadership skills. As a motivational speaker and trainer, he has delivered inspiring messages to businesses, conferences, schools, camps, and rallies of thousands of audiences all over the nation and in 13 countries. With expertise in leadership development, teamwork, diversity, experiential education, and community transformation, Stephen challenges traditional thinking by inspiring change through creative experiences.

As a consultant he has also assisted several businesses and non-profit organizations through coaching executives and managers, providing leadership training and staff development, and increasing profitability.

Stephen obtained his undergraduate degree in Urban Studies from North Central University, a Masters in Transformational Leadership from Bethel University, and graduated with a Doctorate in Global and Contextual Leadership from Bethel University.

Stephen was the lead writer for the Urban Studies curriculum for North Central University. This community development curriculum has been replicated nationally for several other colleges and universities. For five years he taught courses for North Central University in the Urban Development and also served as an advisor for Urban Development majors.

Expanding beyond the world of business, Stephen has been heavily involved in community development serving leaders in nonprofit organizations.

Michael Pope, Instructor for the Neuroencoding Institute: Marketing System Expert and Support​

Michael J. Pope, Jr., CEO of Michael Pope Training, LLC is certified at the highest level as an International John Maxwell Team Speaker, Trainer, and Coach and as a DISC Behavioral Analysis Trainer. He recently received the prestigious John Maxwell JMTDNA Culture Award for Exceed Expectations out of 35,000 coaches in 160 countries in 2021. Michael is also a certified specialist in the Methodology of the Neuroencoding Institute.

Speakers and coaches hire Michael to help them show up confidently on social media without tech overwhelm.

​More importantly, Michael and his wife Sonya have been married for 26 years and are raising 3 boys in Ohio.

Matthew Bennet, The Neuroencoding Method of Entrepreneurship

As an author, Matthew Bennett has sold over 5,000,000 books and raised millions of dollars for over 20 national nonprofits.   One of his “claims to fame” is that when he was single, with no children and absolutely no medical background, he wrote a pregnancy guide that sold millions of copies!  As an educator and consultant, he has taught hundreds of seminars, guiding and supporting aspiring authors by placing a strong emphasis on the importance of innovative marketing and systematic personal work habits.  He’s been featured in a two-page spread in People Magazine and on the front page of the WSJ, had a recurring role on Bravo’s Millionaire Matchmaker, and has been on dozens of talk shows. Matthew is a graduate of UCLA, owns an insurance brokerage firm and a substantial real estate portfolio.  If that isn’t all eclectic enough, he was recently inducted into the Professional Bowlers’ Association with a perfect 300 game! Learn more: writeprintsell.com

WPS – Write Print Sell is an online course that teaches authors how to do EXACTLY what Matthew Bennett did to sell over 5 million books…no theory, just tons of content and value in videos and workbooks.  The main focus is to show people how to treat their writing like a lucrative business rather than a hobby, while emphasizing marketing, distribution and execution over content.

Recent appearance on The Doctors clip:  https://vimeo.com/516771916

ADMINISTRATIVE TEAM: Meet our dedicated administrative team that works behind the scenes to keep the institute running smoothly and you up to date on everything you need to know.

Brandon is a proud New Jersey native with an all too short lived relocation to Florence, Italy. He has his Bachelor’s of Science in Business Management from Monmouth University. In pursuit of a career in Talent Representation, he found himself in different areas of sales, events, TV production & music label management, all of which came to a shifting point in 2020.

The field that had been most pivotal and consistently a part of life as long as he can remember was the world of personal development. This was once again presenting itself, this time for his service to it.

A Springsteen aficionado, Star Wars enthusiast, Rocky lover, Mixed Martial Arts fanatic, & New York Yankees romantic.

Megan has been described as an ‘organization princess and follow up queen’ and has experience in marketing, project management, administration and more. Megan was born and raised in Las Vegas, Nevada and currently resides in Elverta, California with her husband Cameron and their sweet pups Aspen and Maple. Her passions for people, effective communication and organization comes as a result of her Bachelor’s Degree in Communication Studies and minor in Business Administration which she received from the University of Nevada, Reno in 2016. She has since gone on to hone a variety of skills in management and administration through her position as Communications Director for two multi-passionate entrepreneurs.

Graduate teacher of English as a Foreign Language from Buenos Aires, Argentina, Maria Florencia Borrello also holds an Erasmus Mundus Master Degree in Communications, Cultural Studies, and Foreign Languages from the Universities of Santiago de Compostela (Spain), Saint Andrews (Scotland), and Bergamo (Italy). Former Fulbright Scholar teaching and studying at Hiram College, Ohio, Maria is a multicultural lifelong learner always on the lookout for new things to learn and new people to learn from. In fact, she describes herself not as a human being, but rather as a human becoming eager to go beyond physical and mental boundaries. Licensed Neuroencoding Specialist, Astrologer and Reiki Master, Maria is currently working as an administrative assistant for the Neuroencoding Institute, strategically leveraging PR opportunities, handling content implementation, and assisting with member support.

ENROLLMENT SPECIALISTS: Our team of enrollment specialists are here to support you and answer all your questions about the Neuroencoding Institute and our cutting edge programs.

Jonny is a Dual Elite level Neuroencoding Specialist and part of JMC3’s team having first started on his growth journey with Joseph back in 2020 and then joining his team in 2022. He’s also certified with a Psychology degree, a Brain Health Trainer and in training as a Breathwork Practitioner.
 Outside of Neuroencoding Jonny is a massive personal growth man, he is the host of a top 1% podcast with almost 3 million downloads, a regular blogger / content creator as well as being a 7 x author passionate about men’s mental health and growth. He enjoys having a busy social and sporting life. He’s very competitive, especially in the gym, running and playing football (which translates as ‘soccer’ in the USA… he’s British).


Laura Leon is a multi-talented professional with a heart for serving others. Originally from Peru, Laura relocated to California at a young age and earned her Bachelor’s degree in Communication Studies with an emphasis in Organizational Communication from Cal State Fullerton University. With a successful career in reputable companies in various roles such as Sales Lead, Office Manager, Account Manager, and Executive Assistant, Laura felt compelled to pursue a more meaningful career path that allowed her to make a positive impact on others. In 2021, she made the brave decision to follow her heart and become a Certified Life Coach, Pranic Psychotherapy and Advanced Healer, and an Elite Neuroencoding Specialist. Today, Laura is passionate about empowering individuals to achieve their full potential by providing them with the tools and support they need to thrive.

In her spare time, she is an avid journaler and enjoys using this practice as a way to gain deeper insights into herself and the world around her. She loves nature, especially the beach and enjoys dancing! She finds that dancing is not only a fun and enjoyable form of exercise, but also a powerful tool for self-expression and emotional release. She has a contagious enthusiasm for life and is always eager to try new things and explore new opportunities.

Cindy Gould is the Founder of Cindy Gould International and The Victory Network, as well as a Founding  Member of the Neuroencoding Institute. She is a One Star – Dual Elite Neuroencoding Specialist and Your Victorious Life Coach. 

As a seasoned entrepreneur and visionary strategist, Cindy  is also a transformational coach, mentor, dynamic trainer, and captivating presenter. Her mission is clear: to guide  others to become the champions of their own story and  achieve victory in every area of their lives. 

Her passion for bringing out the victory in others is radiant  and can be seen in everything she does. From her TV show, “Create Your Victorious Life with Cindy,” to her upcoming podcast, “15 Minutes to Joy!” Cindy’s enthusiasm for guiding others to success is truly  contagious. 

Beyond her professional achievements, Cindy is a devoted  mother and grandmother who believes that God has a divine purpose for your life that only you can fulfill. With a contagious energy, infectious enthusiasm, and a laser focused passion to empowering others, Cindy is the ultimate  catalyst for igniting your greatness and guiding you to Create Your Victorious Life!