The Neuroencoding Institute

The Neuroencoding Institute was founded in 2020 to certify aspiring coaches, mentors, and speakers to use simple, evidence-based neuroscience tools to program the brain for success, stand out from the masses and create freedom for themselves and others with a profitable coaching or speaking business. We now have over 800 Neuroencoding™ specialists around the globe who proudly use our proprietary Neuroencoding™ methods to create fast and lasting results for their clients every day.


Learn about our core values at The Neuroencoding Institute

Here at The Neuroencoding Institute, we assassinate complexity, embrace a proven process, champion celebration, activate and grow. Sound like five results-producing values you want to get behind too?

Assasinate Complexity

Simplify processes and eliminate unnecessary blocks to progress.

Embrace a Proven Process

Duplicate proven methods to create lasting change.

Champion Celebration

Drive success by celebrating achievements big and small.


Channel tools and knowledge into taking meaningful action.


Neuroencoding Institute Tools Available

How you ACTIVATE AND GROW depends on the communities you’re a part of.
We have unique features that make The Neuroencoding Institute’s live support network unlike any other:

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Interactive Live Coaching Calls Each Week
Fully Resourced, Done-For-You Licensed to Teach Programs
Live Coaching Case Studies with Joseph McClendon III
Hours of Certified Teaching Curriculum
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Hours of Archived Teaching Content


Our Specialists Say ...

Marquelle Brown
"This is really been life-changing game tools and we build upon those and with is the coaching calls that we have. There’s so much value just in that for personal growth and development for not only myself but also for those that I’m coaching if we have questions with clients that we’re already working with we can take those to his coaching meetings him or able to be able to get answers and fine-tune the skills that we already have to help guide our clients to be able to go further faster."
Marquelle Brown
/ Nutritionist / Brain Health Licensed Trainer
Tonya Loving Collins
"The one differentiator with this program is the fact that they actually put your feet in the fire, they hold you accountable - there’s all kinds of systems in place to help you succeed."
Tonya Loving Collins
/ Author / Speaker / Growth Coach
Arron Lloyd
"If you want to impact the world then this is the place to go, JM3 is phenomenal. The group, the team, you are all phenomenal. If you want to go further faster and be around good, authentic people, then this is the place you need to be."
Arron Lloyd
/ Actor / Audition Trackers Founder

Ever feel like you were meant for more?

Let us help you take your entrepreneurial impact further, faster!


Meet The Neuroencoding Instructors and Administrator Team

FACULTY: Engage with our world-class faculty of distinguished experts in the Neuroencoding Institute methods of coaching, speaking, presentation, and storytelling.

Joseph McClendon III, PhD: Founder and Lead Instructor of the Neuroencoding Institute.

Joseph McClendon III has a Doctorate in Neuropsychology and is one of the most sought after Ultimate Performance Specialists in the industry. Having coached Academy Award winning actors, Olympic athletes, Fortune 100 CEOs and even royalty, Joseph has perfected the ability to create rapid personal change that effectively moves people to take more consistent action with their personal and business achievements. Now he teaches these same methods to students of the Neuroencoding Institute, and equips them to become Specialists certified in themethods of the Neuroencoding Institute through our certification and licensed programs.

Joseph is formally trained with a Ph.D in neuropsychology, holds over a dozen certifications in the neurosciences arena, and taught at University of California Los Angeles (UCLA) for years. He is frequently called upon to lecture at other higher learning institutions like Harvard University and many Fortune 500 companies in the United States as well as across Europe and Australia.

Joseph has delivered hundreds of workshops, coaching sessions, keynote addresses, seminars and training programs, and one-on-one therapeutic interventions and has presented live to over 5 million people around the globe.

His remarkable ability to go straight to the core of the challenge and effect rapid change makes him a unique commodity in business, health and wellness, and personal improvement.

At his core, Joseph is an expert in coaching business professionals to overcome behaviors and inner and outer obstacles that may impede their results and affect their bottom line-and now, for the first time ever, he’s licensing and certifying others to do the same-using his proprietary methodology and programs!

When Joseph is not traveling and presenting, he lives in Newport Beach, CA with his son and dog, and enjoys making music and gardening. Follow JM3 on Instagram for daily teachings, funny videos, and motivational insights.

Kay Salerno and Shila Morris, Co-Founders of the Neuroencoding Institute, Business Building Instructors

When Kay and Shila were 10 and 17, their parents quit their careers and “bet it all” to buy a tiny breakfast restaurant in a California ski town. The sisters instantly gained a front row seat to the drama of American entrepreneurship, and joined the ownership to help grow the business into a national brand featured on Food Network, in The New York Times, Forbes and more. The sisters maintain ownership of the 8 figure restaurant chain and serve as co-chairs of the board.

Since 2015 Kay and Shila have shared their stories and strategies as speakers and podcasts hosts, speaking to crowds of dozens, hundreds, and thousands. Contracted by leadership expert and bestselling author John Maxwell, the sisters helped design a marketing strategy that yielded 90 million dollars in sales and they still serve as the marketing faculty for John’s organization of more than 40,000 members.

The sisters have had the opportunity to interview and share stages with many accomplished people, including, John Maxwell, Michelle Obama, Dr. Bruce Lipton, Dr. Daniel Amen, and Dr. Robert Cialdini.

They are now partnered with the the famous neuropsychologist Dr. Joseph McClendon III, as co-founders of The Neuroencoding Institute, an educational organization that certifies students in neuroscience methodologies.

Kay and Shila live in Reno Nevada with their husbands and children, and when they aren’t trying to elevate the world, you can often find them doing puzzles, practicing piano, teaching at the University of Nevada, and singing songs from the smash Broadway hit: Hamilton.

Les Brown, Instructor & Mentor of the Neuroencoding Method of Storytelling

As the world’s PREMIER Storyteller, Keynote Speaker, Author, and  Leading Expert on Business & Personal Achievement, Les Brown energizes people to meet life’s challenges.  Speaking to worldwide audiences as large as 80,000, he skillfully weaves his compelling life story into the fabric of his teachings. The thread is forever strengthened, as he inspires audiences to abandon complacency, aim high, achieve, and actively make an impact.

Relentlessly using his energies to transform the world well-beyond the podium and public appearances, Les meshes traditional and social media to empower his audiences. Hundreds of thousands follow him on YouTube and tens of thousands interact with him regularly on Facebook. He has a keen way of turning what he touches into gold. Over 20 years ago, he won a Chicago-area Emmy® for his unsurpassed fundraising pledge drive for the Public Broadcasting System and has since written several bestselling books and hosted popular national talk shows on television and radio.

Les Brown’s straight-from-the-heart passion and high-energy, motivate everyone he comes in contact with to step beyond their limitations and into their greatness. Over the past decade, Les has expanded his role from keynote speaker to Master Trainer, creating unsurpassable workshop learning experiences. With charisma, warmth, and humor, he helps transform ordinary people into extraordinary achievers by using his own life, and his in-depth study of others’ challenges to build an understanding of what works, what doesn’t work, and why.

Mistakenly declaring their student “Educable mentally retarded, teachers did not recognize the true potential of little Les Brown. However, he used determination, persistence, and belief in his ability to unleash amazing achievements including broadcast station manager, political commentator, and multi-term state representative in Ohio.

Today, Les is a highly sought-after resource in business and professional circles for Fortune 500 CEOs, small business owners, and non-profit and community leaders looking to expand opportunity. When people face roadblocks or adversity, Les’ depth of knowledge around the science of achievement and way with words motivate people to create lasting results by stepping beyond their limitations and into their greatness.

Veenu Keller​, Instructor of the Neuroencoding-brand Method of Coaching

As a Certified Life Coach and a Certified Behavior Consultant whose passion and expertise lies in parenting, Veenu Keller knows all too well how many kids do not feel they are enough and have low self-esteem.

Veenu has almost every title of mom, and understands the ups and downs of being a mom. The biggest gift she has learned on her journey through motherhood is that being a mama is a sacred gift we are given. When we realize it is not a measuring tool and focus on the connection and the gift, it is an entirely different journey.

As a Certified Life Coach and a Certified Behavior Consultant whose passion and expertise lies in parenting, Veenu Keller knows all too well how many kids do not feel they are enough and have low self-esteem.

Veenu has almost every title of mom, and understands the ups and downs of being a mom. The biggest gift she has learned on her journey through motherhood is that being a mama is a sacred gift we are given. When we realize it is not a measuring tool and focus on the connection and the gift, it is an entirely different journey.

Veenu says, “Through my coaching programs, kids open up, learn to know their worth and feel better about themselves. When your child is happy, they excel in all areas of life.”

Drawing upon her experience (professional and personal), Veenu has created a 4 day program called the In-Home TurnAround. This program allows Veenu to move in with a family for 4 days, help bring peace back in the home, empower the parents back in charge and create a more passionate relationship between the parents. Some have even called her the kid/family whisper. Veenu has a dynamic way of getting the kids and parents to be real, raw and vulnerable, which allows Veenu to help not only mend the gaps with their kids and parenting skills, but also the relationship between both parents.

The lessons/gifts Veenu has received from her past have helped her become a huge advocate for making our society BullyProof. In order to do this she speaks at schools, conferences, and any other platform that provides her with an opportunity to teach others how to improve their self-worth, self-esteem and change their story.

Veenu is a best-selling author for the following 2 books:

BULLYPROOF: Unleash the Hero Inside Your Kid, as well as her #1 Best –Selling Book Numb. She has been featured on ABC, NBC, FOX, and CW, and has a BS in Psychology.

Dr. Stephen Crawford, Instructor of the Neuroencoding-brand Method of Presentation

For the last twenty years, Dr. Crawford has been instrumental in developing and training thousands of leaders seeking to improve their leadership skills. As a motivational speaker and trainer, he has delivered inspiring messages to businesses, conferences, schools, camps, and rallies of thousands of audiences all over the nation and in 13 countries. With expertise in leadership development, teamwork, diversity, experiential education, and community transformation, Stephen challenges traditional thinking by inspiring change through creative experiences.

As a consultant he has also assisted several businesses and non-profit organizations through coaching executives and managers, providing leadership training and staff development, and increasing profitability.

Stephen obtained his undergraduate degree in Urban Studies from North Central University, a Masters in Transformational Leadership from Bethel University, and graduated with a Doctorate in Global and Contextual Leadership from Bethel University.

Stephen was the lead writer for the Urban Studies curriculum for North Central University. This community development curriculum has been replicated nationally for several other colleges and universities. For five years he taught courses for North Central University in the Urban Development and also served as an advisor for Urban Development majors.

Expanding beyond the world of business, Stephen has been heavily involved in community development serving leaders in nonprofit organizations.

Michael Pope, Instructor for the Neuroencoding Institute: Marketing System Expert and Support​

Michael J. Pope, Jr., CEO of Michael Pope Training, LLC is certified at the highest level as an International John Maxwell Team Speaker, Trainer, and Coach and as a DISC Behavioral Analysis Trainer. He recently received the prestigious John Maxwell JMTDNA Culture Award for Exceed Expectations out of 35,000 coaches in 160 countries in 2021. Michael is also a certified specialist in the Methodology of the Neuroencoding Institute.

Speakers and coaches hire Michael to help them show up confidently on social media without tech overwhelm.

​More importantly, Michael and his wife Sonya have been married for 26 years and are raising 3 boys in Ohio.

Matthew Bennet, The Neuroencoding Method of Entrepreneurship

As an author, Matthew Bennett has sold over 5,000,000 books and raised millions of dollars for over 20 national nonprofits.   One of his “claims to fame” is that when he was single, with no children and absolutely no medical background, he wrote a pregnancy guide that sold millions of copies!  As an educator and consultant, he has taught hundreds of seminars, guiding and supporting aspiring authors by placing a strong emphasis on the importance of innovative marketing and systematic personal work habits.  He’s been featured in a two-page spread in People Magazine and on the front page of the WSJ, had a recurring role on Bravo’s Millionaire Matchmaker, and has been on dozens of talk shows. Matthew is a graduate of UCLA, owns an insurance brokerage firm and a substantial real estate portfolio.  If that isn’t all eclectic enough, he was recently inducted into the Professional Bowlers’ Association with a perfect 300 game! Learn more: writeprintsell.com

WPS – Write Print Sell is an online course that teaches authors how to do EXACTLY what Matthew Bennett did to sell over 5 million books…no theory, just tons of content and value in videos and workbooks.  The main focus is to show people how to treat their writing like a lucrative business rather than a hobby, while emphasizing marketing, distribution and execution over content.

Recent appearance on The Doctors clip:  https://vimeo.com/516771916

ADMINISTRATIVE TEAM: Meet our dedicated administrative team that works behind the scenes to keep the institute running smoothly and you up to date on everything you need to know.

Brandon is a proud New Jersey native with an all too short lived relocation to Florence, Italy. He has his Bachelor’s of Science in Business Management from Monmouth University. In pursuit of a career in Talent Representation, he found himself in different areas of sales, events, TV production & music label management, all of which came to a shifting point in 2020.

The field that had been most pivotal and consistently a part of life as long as he can remember was the world of personal development. This was once again presenting itself, this time for his service to it.

A Springsteen aficionado, Star Wars enthusiast, Rocky lover, Mixed Martial Arts fanatic, & New York Yankees romantic.

Megan has been described as an ‘organization princess and follow up queen’ and has experience in marketing, project management, administration and more. Megan was born and raised in Las Vegas, Nevada and currently resides in Elverta, California with her husband Cameron and their sweet pups Aspen and Maple. Her passions for people, effective communication and organization comes as a result of her Bachelor’s Degree in Communication Studies and minor in Business Administration which she received from the University of Nevada, Reno in 2016. She has since gone on to hone a variety of skills in management and administration through her position as Communications Director for two multi-passionate entrepreneurs.

Martina is a creative, writer, and course content designer who lives in the Pacific NW. Her irrepressible love of story led her to a Master of Arts and Phd coursework in German Literature with research interests in fairy tale, folklore, early modern psychology, archetypal studies, and the feminine voice. She also holds multiple certifications in coaching, hypnotherapy, earth medicine, and integrative healing arts. When she is not contributing as a part of Team JM3, she is passionate about helping individuals who feel like they have lost their voice and purpose to reshape their personal story through transformational language arts and earth-based spiritual practices. As a former caregiver for a parent with Frontotemporal Lobe Dementia, she is also deeply committed to creating support, resources, and advocacy for caregivers on all stages of the dementia journey from diagnosis to rebuilding their lives after the loss of a loved one.

Graduate teacher of English as a Foreign Language from Buenos Aires, Argentina, Maria Florencia Borrello also holds an Erasmus Mundus Master Degree in Communications, Cultural Studies, and Foreign Languages from the Universities of Santiago de Compostela (Spain), Saint Andrews (Scotland), and Bergamo (Italy). Former Fulbright Scholar teaching and studying at Hiram College, Ohio, Maria is a multicultural lifelong learner always on the lookout for new things to learn and new people to learn from. In fact, she describes herself not as a human being, but rather as a human becoming eager to go beyond physical and mental boundaries. Licensed Neuroencoding Specialist, Astrologer and Reiki Master, Maria is currently working as an administrative assistant for the Neuroencoding Institute, strategically leveraging PR opportunities, handling content implementation, and assisting with member support.

ENROLLMENT SPECIALISTS: Our team of enrollment specialists are here to support you and answer all your questions about the Neuroencoding Institute and our cutting edge programs.

Jonny is an Elite level Neuroencoding Specialist and part of JMC3’s team which has enabled him to take himself and influence others to new levels of self confidence and growth. Outside of Neuroencoding Jonny is a massive personal growth man, he is the host of a top 1% podcast with over 2 million downloads, a former confidence coach as well as being a 7 x author. He enjoys having a busy social and sporting life especially running and playing football (which translates as ‘soccer’ in the USA… he’s British).

Laura Leon is a multi-talented professional with a heart for serving others. Originally from Peru, Laura relocated to California at a young age and earned her Bachelor’s degree in Communication Studies with an emphasis in Organizational Communication from Cal State Fullerton University. With a successful career in reputable companies in various roles such as Sales Lead, Office Manager, Account Manager, and Executive Assistant, Laura felt compelled to pursue a more meaningful career path that allowed her to make a positive impact on others. In 2021, she made the brave decision to follow her heart and become a Certified Life Coach, Pranic Psychotherapy and Advanced Healer, and an Elite Neuroencoding Specialist. Today, Laura is passionate about empowering individuals to achieve their full potential by providing them with the tools and support they need to thrive.

In her spare time, she is an avid journaler and enjoys using this practice as a way to gain deeper insights into herself and the world around her. She loves nature, especially the beach and enjoys dancing! She finds that dancing is not only a fun and enjoyable form of exercise, but also a powerful tool for self-expression and emotional release. She has a contagious enthusiasm for life and is always eager to try new things and explore new opportunities.

Malachi Broadway is a dedicated Enrollment Specialist for the Neuroencoding Institute.