Meet the Neuroencoding Institute Instructors and Staff


Joseph McClendon III, PhD: Neuroencoding Institute Founder and Lead Instructor

Joseph McClendon III has a Doctorate in Neuropsychology and is one of the most sought after Ultimate Performance Specialists in the industry. Having coached Academy Award winning actors, Olympic athletes, Fortune 100 CEOs and even royalty, Joseph has perfected the ability to create rapid personal change that effectively moves people to take more consistent action with their personal and business achievements. Now he teaches these same methods to students of the Neuroencoding Institute, and equips them to become Neuroencoding Specialists through the Neuroencoding certification and licensed programs.

In addition to his Ph.D in Neuropsychology, Joseph holds many certifications in the neuroscience field, including NLP and hypnosis, and taught at the University of California Los Angeles (UCLA) for seven years. He is frequently called upon to lecture at other higher learning institutions like Harvard University and many Fortune 500 companies in the United States as well as across Europe and Australia.

With his own neuropsychology practice in Southern California, Joseph helped high-level clients conquer fears, phobias, and emotional challenges, and is a New York Times best selling author of the book Unlimited Power: A Black Choice. A frequent contributor to major publications including O magazine, Extra TV, The Doctors, Success Magazine and more, Joseph has spent his life perfecting what it takes to help others go further, faster. 

Perhaps most well known for his live presentations alongside his longtime business partner, co-author and friend, Tony Robbins, Joseph has delivered hundreds of workshops, coaching sessions, keynote addresses, seminars and training programs, to nearly 5 million people around the globe. His remarkable ability to go straight to the core of the challenge and effect rapid change makes him a unique commodity in business, health and wellness, and personal improvement, and his passion now rests on training and equipping others to do the same.


Kay Salerno and Shila Morris, Neuroencoding

co-founders, Business Building Instructors


When Kay and Shila were 10 and 17, their parents quit their careers and “bet it all” to buy a tiny breakfast restaurant in a California ski town. These sisters instantly gained a front row seat to the drama of American entrepreneurship, all while bussing tables and working the new family business on the daily. As they became adults, they joined the ownership and helped grow the business into a national brand featured on Food Network and in the New York Times. With Mom and Dad now retired, Kay and Shila lead the business as it serves millions of guests across multiple states each year. Often recognized for their unique marketing strategies and dedication to development Kay and Shila find that their love for each other fuels their drive and success.

Since 2015 Kay and Shila have shared their stories and strategies as speakers and podcasts hosts, and as the marketing faculty for leadership expert and bestselling author John Maxwell’s global team of speakers, coaches and trainers. They attended an Unleash the Power Within event in 2016, and fell in love with Joseph McClendon and his methods. After following his work closely for many years, they are now partnered with Joseph to present Neuroencoding to the world, and lead the Neuroencoding Institute as business building support and structural administrators. They channel their learnings into their daily 5 minute podcast and blog: The Mentorship Quest and love add value daily through their social channels.


Veenu Keller​, Neuroencoding Instructor: Method of Coaching

As a Certified Life Coach and a Certified Behavior Consultant whose passion and expertise lies in parenting, Veenu Keller knows all too well how many kids do not feel they are enough and have low self-esteem.

Veenu has almost every title of mom, and understands the ups and downs of being a mom. The biggest gift she has learned on her journey through motherhood is that being a mama is a sacred gift we are given. When we realize it is not a measuring tool and focus on the connection and the gift, it is an entirely different journey. 

Veenu says, “Through my coaching programs, kids open up, learn to know their worth and feel better about themselves. When your child is happy, they excel in all areas of life.”


Drawing upon her experience (professional and personal), Veenu has created a 4 day program called the In-Home TurnAround. This program allows Veenu to move in with a family for 4 days, help bring peace back in the home, empower the parents back in charge and create a more passionate relationship between the parents.  Some have even called her the kid/family whisper.  Veenu has a dynamic way of getting the kids and parents to be real, raw and vulnerable, which allows Veenu to help not only mend the gaps with their kids and parenting skills, but also the relationship between both parents. 


The lessons/gifts Veenu has received from her past have helped her become a huge advocate for making our society BullyProof. In order to do this she speaks at schools, conferences, and any other platform that provides her with an opportunity to teach others how to improve their self-worth, self-esteem and change their story. 


Veenu is a best-selling author for the following 2 books:

BULLYPROOF: Unleash the Hero Inside Your Kid, as well as her #1 Best –Selling Book Numb. She has been featured on ABC, NBC, FOX, and CW, and has a BS in Psychology.


Michael Pope, Neuroencoding Instructor: Marketing System Expert and Support

Michael J. Pope, Jr., CEO of Michael Pope Training, LLC is certified at the highest level as an International John Maxwell Team Speaker, Trainer, and Coach and as a DISC Behavioral Analysis Trainer. He recently received the prestigious John Maxwell JMTDNA Culture Award for Exceed Expectations out of 35,000 coaches in 160 countries in 2021. Michael is also a certified Joseph McClendon III Neuroencoding Specialist.


Speakers and coaches hire Michael to help them show up confidently on social media without tech overwhelm.

More importantly, Michael and his wife Sonya have been married for 24 years and are raising 3 boys in Ohio.


Michael has been on a self-development and speaking journey since the summer of 2004, and he wants to help you leverage his experience to accelerate your own growth and that of your organization. Since 2004, he has been speaking and facilitating workshops. In the last few years, he has facilitated over 20 full-day workshops as well as over 100 45-minute workshops and speeches


Megan Scott, Neuroencoding Institute Dean of Administration and Admissions 

has been described as an ‘organization princess and follow up queen’ and has experience in marketing, project management, administration and more. Megan was born and raised in Las Vegas, Nevada and currently resides in Elverta, California with her husband Cameron and their sweet pup Aspen. Her passions for people, effective communication and organization comes as a result of her Bachelor’s Degree in Communication Studies and minor in Business Administration which she received from the University of Nevada, Reno in 2016. She has since gone on to hone a variety of skills in management and administration through her position as Communications Director for two multi-passionate entrepreneurs.


Kendra Richardson, Neuroencoding Institute Dean of Program Support and Marketing 

is a California-grown creative, copywriter and content developer. Having served as a volunteer teacher in numerous countries across the globe, Kendra’s driving passion is to push the boundaries of what’s possible for people around the world, no matter who they are or what they currently believe they’re capable of. Kendra is also the creator of the Breakthrough Balance, a blog designed to provide individuals with the perspective and practical tools they need to empower themselves and become their most impassioned, authentic and holistically healthy selves. Although it may surprise you to discover her first-ever experience emceeing was for the Brain Revolution, with Joseph McClendon and Dr. Daniel Amen, Kendra is consistently energized by opportunities to embrace her own multidimensionality as it motivates her to transcend across both borders and traditional titles.


Alexander Doig, Neuroencoding Institute Dean of Graphics, Images and Technology 

is an award winning multi-disciplinary creative with over a decade of experience in graphic design and marketing. His work has been published in TV shows, books, and magazines around the world. Currently, Alex is the COO of SYNDUIT, a done-for-you marketing SaaS platform serving over 50 industries, as well as the Co-Founder of One Mile Hike, a creative agency specializing in personal brand strategy.

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